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ORIGAMI
MOBILE APP
Challenge
CURATED BOUTIQUE MOBILE APP
Origami aimed to create a boutique shopping app that offers a seamless experience for users seeking unique, high-end fashion and lifestyle products. The challenge was to balance a luxurious aesthetic with functional usability, making it easy for users to browse, discover, and purchase exclusive items. Additionally, the app needed to feel personalized, reflecting the quality and uniqueness of a curated boutique. Ensuring effortless navigation and an engaging shopping experience was crucial for driving user satisfaction and sales.
Solution
EASY NAVIGATION & FUNCTIONING
The design focused on a sleek, minimalist interface with elegant fonts, muted colors, and high-quality imagery to highlight each product. A dynamic filtering system was incorporated, allowing users to sort collections by style, material, or designer. Features like “Shop the Look” and tailored recommendations enhanced personalization. This approach created a refined and intuitive shopping journey, making it easy for users to explore the curated offerings.
Figma
Miro
Excel
TOOLS USED
Design goals
CREATE A PREMIUM AESTHETICS Develop a visual style that reflects the sophistication and exclusivity of a boutique shopping experience. Use elegant typography, a muted colour palette, and high-quality imagery to convey a sense of luxury.
INTUITIVE NAVIGATION & USABILITY Ensure a smooth and effortless browsing experience by designing clear navigation paths and intuitive product filters. Users should be able to find, explore, and purchase items with minimal friction.
HIGHLIGHT PRODUCT UNIQUENESS Showcase the distinctiveness of each item through detailed visuals, compelling descriptions, and interactive elements such as “Shop the Look” or designer spotlights, emphasiSing the curated nature of the offerings.
PERSONALISED USER EXPERIENCE Incorporate features like tailored recommendations, saved wishlists, and personalised collections based on user preferences and browsing history, making the app feel uniquely tailored to each user’s tastes.
CHAPTER 1
THINK
Target Audience
FASHION ENTHUSIASTS & TRENDSETTERS Individuals who actively seek unique, high-quality fashion items and enjoy discovering new designers and collections. They value exclusive pieces that set them apart and are willing to invest in premium products.
AFFLUENT SHOPPERS & PROFESSIONALS High-income users, such as young professionals, business executives, and style-conscious individuals, looking for curated shopping experiences that offer a sense of luxury and exclusivity.
BOUTIQUE SHOPPERS & LIFESTYLE CURATORS Users who appreciate curated selections and niche brands, and prefer shopping at smaller boutiques rather than mainstream stores. They prioritize quality, craftsmanship, and distinctive designs in their purchasing decisions.
TECH-SAVVY URBAN CONSUMERS
Digital natives who prefer the convenience of online shopping but still expect a refined, high-end experience. They are comfortable navigating apps and expect seamless functionality along with engaging visual design.
User Interviews
Prajna, Fashion Enthusiast & Trendsetter
What do you look for when shopping for fashion online?
I look for unique pieces that aren’t available in mainstream stores. I want to discover new designers and collections that reflect my personal style.
How important is the app’s design to your shopping experience?
Extremely important. A visually appealing app enhances my shopping experience and makes it feel more exclusive.
What features would improve your shopping experience?
More interactive features like “Shop the Look” would be great for inspiration. I’d also like a quicker way to filter items by specific styles.
Empathy Map
Competitive Audit
CHAPTER 2
MAKE
User Journey Map
User Flow Diagram
UX Design Storyboard
UX Design Storyboard Closeup
Lo-Fi Wireframes
Hi-Fi Wireframes
CHAPTER 3
FINAL DESIGNS
